New Orleans-born coffeehouse partners with popular grocery chain for limited-time Mardi Gras offer
New Orleans, LA (RestaurantNews.com) PJ’s Coffee has found its dance partner for a Mardi Gras Mambo in 2023, with the famous coffeehouse pairing with fellow Louisiana-staple, Rouses Markets, to bring its Zulu Blend and Zulu Roasted Coconut Blend coffees to the masses this carnival season.
In partnership with the popular Krewe of Zulu that has drawn large crowds year after year from its iconic Mardi Gras parade that pays tribute to its members’ African ancestry, these two new blends from PJ’s introduce a bright, smooth medium roast with distinct and festive flavors. They will be available at all 64 Rouses locations across the Gulf Coast starting later this week and sell through Mardi Gras.
In the spirit of these festive blends, PJ’s Coffee is also joining forces with the Zulu Social Aid and Pleasure Club. The two iconic brands believe in giving back to the community with a portion of proceeds from Zulu coffee sales going to the Mardi Gras organization so that it can continue to support its good works with various special causes across the New Orleans region.
PJ’s Coffee utilizes only the best quality Arabica coffee, sourcing 14 origin coffees from Sumatra to Ethiopia, Colombia to Papua New Guinea. PJ’s carries a complete line of espresso-based beverages, flavored coffee and award-winning Original Cold Brew™ iced coffee, as well as a variety of food options. Fresh-baked pastries and desserts are available during multiple day parts. PJ’s Coffee is the industry leader in sourcing methods, from farm to cup, with a focus on supporting sustainability. To learn more about PJ’s Coffee and to purchase the Zulu blends, visit pjscoffee.com.
About PJ’s Coffee
Since its inception in 1978, PJ’s Coffee has set out to show that its coffee is the best in the business. Founded by Phyllis Jordan, a pioneer in the coffee industry, and owned and operated by New Orleans natives and brothers, Paul, Steven, and Scott Ballard since 2008, the company has stuck true to that mission and its New Orleans roots. So why is PJ’s Coffee better? Because its Direct Trade coffee comes from the top 1% of Arabica beans, is made using superior roasting techniques in small batches and everyone at PJ’s is passionate about the art of coffeemaking. From its roasters to baristas to bakers, everyone understands that the ‘Soul of Coffee’ is how it brings people together. It’s why PJ’s Coffee serves a wide variety of hot, iced and frozen coffee beverages, as well as organic tea and fresh breakfast pastries, including its New Orleans-style beignets. PJ’s Original Cold Brew™ Ice Coffee is brewed daily using a special cold-drip process that protects the flavor and strength of the beans, while producing a coffee that is two-thirds less acidic. PJ’s Velvet Ice® and Granita are frozen and blended drinks options that capture the distinct flavors of coffee or tea in a cold, smooth drink. And all of PJ’s flavored coffees offer no additional calories thanks to its unique small-batch roasting process that imbeds flavors in the beans as they roast. The diverse menu comes together with a simple goal – to help people connect over a coffee, tea or beignet and get a distinct taste of New Orleans! With more than 150 operating stores, including four international locations, PJ’s Coffee continues to grow in the U.S. and abroad. For more information or to purchase your favorite flavor, visit pjscoffee.com or follow PJ’s Coffee on Facebook, Instagram or Twitter.
Contact:
Trey Mongrue
Champion
972-930-9933
tmongrue@championmgt.com
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