Red Robin Gourmet Burgers has rolled out the red carpet for its new Red Royalty guest frequency and reward card program that goes unmatched against its casual-dining competition by providing guests with more than just discounts on food. Through Red Royalty, card holders will receive the royal treatment for dining at Red Robin throughout the year with various incentives and fun “Surprise & Delight” Rewards. Consumers can receive a Red Royalty card at any of the 316 participating U.S. Red Robin locations, and register it online at www.redrobin.com/redroyalty to receive their inaugural royal benefit – a free appetizer.
As the first Red Royalty “Surprise & Delight” of the year, Red Robin, in partnership with Coca-Cola and Live Nation Worldwide, Inc., today launched the Rockin’ Red Royalty Giveaway. Now through Sunday, May 29, guests who use their registered Red Royalty cards while dining at any participating U.S. Red Robin restaurant will be automatically entered into the Rockin’ Red Royalty Giveaway for a chance to win free music downloads from Live Nation or the grand prize – an ultimate concert experience.
As the grand-prize winner, one lucky person will receive a trip for two to the Live Nation concert of the winner’s choice, including: roundtrip airfare for two, two concert tickets, hotel accommodations, a $250 American Express gift card and limo transportation to and from the concert.
Red Royalty is an evolution of Red Robin’s former eClub program, which kept more than 2 million members updated on various restaurant promotions and provided them with free or discounted dining offers, like its industry differentiating free birthday burger. Since the roll-out of the program earlier this year, more than 1.2 million consumers have become Red Royalty card holders. Through Red Royalty, Red Robin can target guests with messages most relevant to their individual dining preferences and habits.
“Our guests loved our previous eClub program because every member received a free burger on their birthday. The new Red Royalty program replaces our previous eClub program and not only offers a free birthday burger, but several other rewards to our guests throughout the year,” said Susan Lintonsmith, Red Robin’s chief marketing officer. “Red Royalty makes guests’ dining experiences more enjoyable, and naturally, makes them feel like royalty each time they dine with us.”
In addition to the “Surprise & Delight” rewards offered throughout the year, including the Rockin’ Red Royalty Giveaway, other Red Royalty benefits include:
- A free appetizer upon registering your Red Royalty card
- One free Gourmet Burger during the month of your birthday
- Buy nine items and get the 10th free (mix or match Gourmet Burgers, full-sized salads, sandwiches or entrees)
- Dine at Red Robin five times in five consecutive weeks and receive $20 off your sixth visit
