Mark Crumpacker would love to find technology that helps speed the line at Chipotle Mexican Grill, where he serves as chief marketing officer.
Like others in similar positions, he’s got a wide palette of gee-whiz technologies at his disposal — tablets for ordering, mobile payment systems, in-store ATM-like machines for ordering that replace cashiers. Yet he eschews most of them. He’s in no rush for tech to dramatically change the Chipotle experience at its more than 1,300 stores worldwide.
He hasn’t found the perfect solution yet. And, besides, he likes the human interaction.
