Designed to deliver solutions to successfully navigate industry hot topics and increase profitability, the more than 70 education sessions featured at the 2011 National Restaurant Association Restaurant, Hotel-Motel Show will be an invaluable resource to event attendees. Led by recognized experts, trend-setters and industry leaders from around the world, these sessions are free to all attendees registered for NRA Show 2011, and will tackle such issues as social media and commerce, increasing sustainability efforts, new technology innovations, what the new dietary guidelines will mean to restaurant operators, and how philanthropy can boost business and other topics critical to operator success.
“Trends, challenges and technologies are constantly evolving in the restaurant industry, and operators need to stay up-to-speed in order to maximize their business opportunities now and into the future,” said C.W. Craig Reed, Convention Chair for NRA Show 2011 and Director of Food and Beverage, Broadmoor Hotel. “We focus the educational component of the NRA Show on proven best-practices and tactics that can be immediately implemented, as well as built into long-term strategies, and tailor information to various industry segments.”
Organized by the National Restaurant Association’s industry imperatives, sessions will address hot topics within the areas of jobs and careers, sustainability and social responsibility, profitability and entrepreneurship, and food and healthy living. In addition, the technology session track will focus on the latest foodservice technology solutions.
Highlights of the more than 70 NRA Show 2011 education sessions include (new sessions will continually be added between now and NRA Show 2011):
Jobs and Careers
The Silver-Haired Tsunami, presented by moderator Blair Chancey, editor, QSR Magazine, with panelists Mike Amos, president, CHART; Barry Flink, EVP & partner, Flex HR; and Brent Alvord, president of a Lenny’s Sub Shop franchise.
Kings of Pastry: the Quest for Culinary Excellence, presented by Flora Lazar, producer and confectioner; and Chef Jacquy Pfeiffer, founder of the French Pastry School.
Food and Healthy Living
Addressing Childhood Obesity: New Restaurant Industry Opportunities, presented by Joy Dubost PhD RD, director of nutrition, National Restaurant Association; Judith C. Rodriguez, PhD, RD, FADA, LDN, president, American Dietetic Association; and Amy Myral Miller, MS, RD, program director for strategic initiatives, Culinary Institute of America.
Lessons from The French Laundry Culinary Garden, presented by Tucker Taylor, Culinary Gardener for Chef Thomas Keller’s award-winning restaurants The French Laundry, Bouchon and Ad Hoc.
Sustainability and Social Responsibility
National Restaurant Association’s Conserve: Walking the Pathway to a Greener Restaurant, presented by Don Fisher, president & CEO, Fisher-Nickel, Inc.; and Richard Young, senior engineer/director of education, Food Service Technology Center.
Philanthropy that Rocks! An Underutilized Way to Grow, presented by Jim Knight, senior director of training, Hard Rock International.
Profitability and Entrepreneurship
Local Sourcing: Is There a Forager in Your Future?, moderated by Peter Romeo, editor-at-large, Restaurant Business Magazine.
Using Social Media Technologies to Reward Brand Loyalty, presented by BJ Emerson, VP of Technology, Tasti D-Lite.
Collective Buying: How Social Commerce Can Help Your Restaurant Find New Customers, moderated by Darren Schwartz, SVP of sales, Groupon, with panelists Jeff Lawler, managing partner, Geja’s Café; Tommy Updegrove, owner, PYT Philly; and Maria Baugh, co-owner, Butter Lane Cupcakes.
Supply Chain Survivor: The Fight for Least Cost, presented by Bob Sala, president & CEO, Distribution Market Advantage (DMA).
Taking Your Concept on the Road: Food Truck Nuts & Bolts, presented by Ray Villaman, president, Mobi Munch, Inc.
Technology
McCafe Digital Menu Boards: An Ideal Blend of Ingredients for Maximizing ROI, presented by Dan Williams, senior director of marketing, McDonald’s; and Chris Riegel, CEO, Stratacache.
The Secret Sauce Behind Identifying Papa Gino’s/D’Angelos Most Profitable Guests, presented by John Eagles, director of projects, Papa Gino’s; Andrew Robbins, president, Paytronix; and Dana Story, COO, Openi Media.
Education sessions will be held in McCormick Place’s South Hall on Level 4, and in the Technology Pavilion on Level 3 in the North Hall, all four days of the Show. For a full schedule of sessions, visit www.restaurant.org/show.
In addition, a separate education program focused on beverage alcohol will be featured in the 2011 International Wine, Spirits & Beer Event (IWSB), held in conjunction with NRA Show 2010 May 22-23 – see www.winespiritsbeer.org for scheduling.
NRA Show education sessions may be accepted as continuing education credits (CEUs) by certifying bodies of several associations. Check the NRA Show 2011 Web site www.restaurant.org/show for participating association details and with the respective associations for the documentation needed to validate participation and credit.
The annual National Restaurant Association Restaurant, Hotel-Motel Show is the largest single gathering of restaurant, foodservice and lodging professionals. NRA Show 2011 will be held May 21-24 at McCormick Place in Chicago. The event attracts tens of thousands of attendees and visitors from all 50 states and 100+ countries, and showcases more products, services, innovative ideas and other growth opportunities than any other industry event. For more information, visit the Show website at www.restaurant.org/show.
Founded in 1919, the National Restaurant Association is the leading business association for the restaurant industry, which comprises 960,000 restaurant and foodservice outlets and a workforce of nearly 13 million employees. Together with the National Restaurant Association Educational Foundation, the Association works to lead America’s restaurant industry into a new era of prosperity, prominence, and participation, enhancing the quality of life for all we serve. For more information, visit our Web site at www.restaurant.org.
