Smashburger, the fast, casual concept restaurant rapidly becoming the “better burger” industry leader, will open its first Atlanta location on Thursday, July 7, 2011. The restaurant will open at 2625 Piedmont Road NE and will bring 100-percent Certified Angus burgers, an array of signature sides and delicious handspun Häagen-Dazs shakes to local residents. This is the first of 20 plus Atlanta area Smashburgers slated to open over the next seven years.
Atlanta’s Smashburgers will feature a regional menu created with Southern flavors and tastes in mind. The Atlanta menu includes an Atlanta burger with peach BBQ sauce, Wicked® Pimena cheese, grilled jalapeños and Vidalia coleslaw on an egg bun and an Atlanta Dog with Wicked® Pimena cheese, grilled jalapeños and Vidalia coleslaw.
Named for the cooking method used to create the perfect burger, Smashburgers are hand-formed balls of 100-percent—fresh, never frozen, Certified Angus Beef that is then “smashed-to-order” on a flat grill to sear in the juicy flavor. To further the “better burger” experience, Smashburgers are served on a butter toasted artisan bun and topped with a selection of real cheeses, the freshest produce, and top-quality condiments.
“We are excited to introduce Smashburger to Atlanta,” says Founder and Chief Concept Officer, Tom Ryan. “Our fresh, great tasting burgers, chicken sandwiches and more will appeal to Atlanta residents looking for a restaurant for any occasion. Smashburger works well for everything from family night out to a place where business colleagues can enjoy a meal that pleases everyone.”
Smashburger has become known for its savory burgers, but the restaurant also offers delicious tender marinated either grilled or crispy chicken sandwiches, split and grilled hotdogs, and signature salads, with innovative sides like veggie frites and rosemary and garlic-seasoned Smashfries. Guests can pair their meals with beer, wine, handspun Häagen-Dazs shakes, and root beer floats.
“It brings us great pleasure to partner with Phil Wilkins of Rising Star, Inc. to bring Smashburger to Atlanta,” says Smashburger Chairman and CEO David Prokupek. “Only the best people are chosen to be part of the Smashburger team, and we know Phil will deliver a great guest experience to Atlanta residents.”
“I am thrilled to be part of a company as amazing as Smahburger,” says Phil Wilkins, Atlanta-area Smashburger franchise owner. “Smashburger is sure to become an Atlanta favorite.”
Denver-based Smashburger, the country’s fastest growing fast casual “better burger” restaurant concept, is designed to be every city’s favorite place for burgers. It received the International Council of Shopping Centers 2011 Hot Retailer Award and was named a 2009 Hot Concepts! award winner by Nation’s Restaurant News. Smashburger has also received numerous awards from critics and consumers alike from around the country. Developed and owned by private equity and concept-development firm Consumer Capital Partners (CCP), Smashburger operates and develops corporate, joint venture and franchise stores across the country. Smashburger currently has 100 stores nationwide, and with the commitment from its franchise partners to build 463 units, Smashburger is on target to have 500 plus stores in the next few years.
